• You’re more likely to survive an airplane crash than click on a banner ad.
• 50% of all mobile ad banner clicks are “accidental.”
• 86% of consumers, including yourself, suffer from banner blindness. 
• The average CTR of banner ads is a meager 0.06%. 

In light of the above facts, is it any wonder banner advertising is not working for you as you’d like it to?

The fault does not lie in banner advertising as such. In fact, companies continue to invest in banner ads. According to one Statista report, banner ad spending is projected to reach US $217.6 billion by the year 2028.  

The fault lies in how companies are implementing banner advertising. If you are only investing in one form of banner ads, then maybe it’s time to change that. 

For instance, if you’ve been using static ads, try animated banners too. 

We’re experts in creating all kinds of banner ads. Whether it’s Google Display Ads, Affiliate Marketing, Twitter, LinkedIn, Facebook, Google Ads, Yahoo Network, or third-party platforms like AdRoll and BuySellAds, we design unique, high-converting banners that work across all major advertising platforms.

In this post, we’ll explore 10 of our animated banners. Let’s go!

Why Should You Try Animated Banner Ads?

First and foremost, let’s understand why you should create GIF banners. There are two key reasons why they have a strong impact on viewers:

• GIF banners exploit our psychological biases.
  
• GIF ads set the stage for the pitch. 

Let’s take a look at these separately, in more detail. 

1. Psychological Component

GIF ads stand out because they’re dynamic and visually engaging. And they can convey more information in less space than static images. 

On average, Giphy users spend at least 2 hours daily viewing GIFs, demonstrating their strong impact on audiences.

But most importantly, GIF ads exploit our psychological biases. 

Our ancestors relied on visual cues in the environment to identify possible threats. Objects that moved stood out, signaling the need for immediate attention. 

As a result, our visual system has evolved to prioritize movement.

2. Sets the Stage for the Pitch

Repeatedly viewing a banner ad can subconsciously familiarize the audience with your brand. 

This makes them more likely to convert when the time comes, compared to those who haven’t seen your ads.

While nearly 54% of visitors are wary of banner ads, suspecting clickbait, GIFs can engage viewers and convey your message without directly pushing for action. By using subtle GIF banner ads, you can build trust and shift audience perception over time. 

You’re not alone in wanting to maximize your banner ads. Thousands are doing the same, whether they’re ahead or behind you. With so much banner content out there, most audiences ignore static ads. GIFs have the advantage—they stand out and are a strong solution to banner blindness.

5 Expert Tips to Create GIF Banners

1. Size Matters

Banner ads come in various sizes. Here are the basic banner sizes:

For best results, keep your animated GIF banners under 150KB in file size.

2. Let the Visuals Do the Talking

GIF banners are small, so it’s best to keep text minimal and focus on visuals. (More on this in the next section.)

When designing an animated GIF ad, consider the demographics and culture of your target audience. This makes your ads more relevant and personalized.

3. Use Minimal Copy

Keep banner copy under 10 words, as space is limited. 

Instead of long text, use modern typography to catch attention. Animated banners let you enhance typography with engaging visual effects.

4. Use Light CTAs

You may or may not animate the CTA of your banner ad. But the important thing is to keep it light. In other words, keep it simple and relevant. 

Make sure it sticks to your brand guidelines and aesthetics.

5. Incorporate Brand Recall

Always include a brand recall element in your animated GIF banners, whether it’s your logo, color palette, or any unique feature that represents your brand.

5 Ways to Create GIF Banners

1. Image Carousels

Carousels or slides are a nice way to show different products or share information in a compact space. Take a look at this example.

2. Animated Image

Using an animated image or illustration will add a slight movement that catches the audience’s eye for your ad. Catch the following banner ad.

3. Animated CTA

Using a GIF for your CTA is a smart way to add animation to banner ads. It draws attention and makes the CTA more clickable. Take a look at this example.

4. Animated Text

Because of limited space, the text in GIF banner ads is kept short. 

Adding animations or effects to the text in animated banner ads will help grab the audience’s attention. Just like in the example below. 

5. Cinemagraph

Cinemagraphs are GIF banner ads that loop seamlessly by matching the first and last frames. 

This creates a continuous, smooth animation that resembles a video. Here is an example of a cinemagraph in banner ads. 

Let’s now look at 10 animated banner ads examples that were designed by us for various industries. 

10 Animated Banner Examples by Industry

1. Automotive Industry

2. Hospitality Industry

3. Health Care Industry

4. Travel Technology

5. Real Estate

6. Tech Sector

7. Finance Industry

8. Marketing Industry

9. Education Sector

10. Fashion Industry

Animated Banner Ads: Best Practices

Consider the following best practices if you want to create GIF banners:

• Add nice product shots in your banner to pique audience interest and trigger conversions.
  
• Design multiple variants of your banner ad. Use them for different days at different times.
  
• Banner ads longer than 15 seconds are not recommended. Understand that you only have a few seconds to capture a user’s attention. Your ad must do it successfully within five or seven seconds of being viewed.
  
• Be careful with expandable banners. As a rule of thumb, your ad should not expand more than twice its original size.
  
• Try a banner exchange program. A banner exchange takes place when you get to display your ad on another website in exchange for the latter’s ad being displayed on yours.
  
• Choose high-quality images both to stand out and to enhance the viewing experience.
  
• Digital compositing is the technique of digitally combining multiple images into a single final image. As far as banner ads are concerned, Google does not recommend digital compositing.
  
• Test your animated banner ads.
  

That’s A Wrap!

So those were just a few ways of leveraging animated banner ads. 

We hope this information gives you a clearer understanding of animated GIF ads and helps you effectively include these strategies in your campaign.

Next up, follow these 8 best practices for HTML5 display banner ads, Banner ads common mistakes That Can Cost You Clicks

The post 10 Animated Banner Ads Examples to Help You Get Started on Your Next Campaign appeared first on Email Uplers.

Your brand personality is an amalgamation of a number of factors. What you will show, your customers will perceive the same. Whether it is your office premises, its ambiance, the website design or the color scheme you choose, all these speak volumes about your brand character. Another important parameter that defines your brand personality is the kind of font you use. 

Every marketing resource that you create, including your banners should be able to convey the value you are trying to deliver. They should resonate with your business and the target audience you are trying to cater. Choosing good banner fonts plays a vital role in helping you create such resources.

Now that we’ve highlighted how important fonts are for your brand personality, let’s get familiar with the primary font types for text banner design: .

Types of Fonts

Fonts for banners can be broadly classified into four main types:

• Serif
• Sans Serif
• Script
• Display

While Serif fonts have a somewhat traditional appearance with little lines attached at the end of each letter (For example: Times New Roman), Sans Serif (French term for Without Serif) fonts do not have any attachments at the end of each letter. They impart a modern look to your copy. (For example: Calibri)

Script is a blanket term used for all the cursive fonts that emulate hand-written text. These fonts can be easily recognized as they have the word Script after their name like Pacifico. 

Display fonts are generally used when you want to draw attention to your message. These are mostly decorative texts that are used for shorter taglines rather than long phrases. Permanent Marker is one of the examples of these fonts.

Having said that, let’s move on to the best fonts for banners that will be trending in 2024. You can use them in your banners, according to the purpose you want to achieve. 

Fonts for Banner Titles

1. Playfair Display

The perfect font for banner titles would be Playfair Display font. It is not a traditional Display font, but it is named so as it was extensively used for display use. There has been a staggering increase in brands using bold, high-contrast serifs in the logos and copies; it is expected to be a trend in 2024 as it leaves a deep humanizing effect for brands using them. 

2. Veteran Typewriter

If you are looking for a font for banner that is easily readable and emulates typewriter letters, Veteran Typewriter can be the ideal one for you. It resembles a Serif looking typeface and can be used for titles only. However, some designers and marketers do use it for call-to-actions too. When used correctly, these banner fonts can look quite stylish, which will be the foremost thing in 2024. 

3. Poiret One

Poiret One font style for banner design looks decorative, geometric, as well as innovative. It can be effectively used for titles, headlines, logos, labels, and signs. If you have a short message that you want to convey with a stylish font banner design, you can use it for body text. You should use it in lowercase even though it looks appealing in all caps. Poiret will reflect simplicity and straightforwardness with the friendly geometrics. 

4. Luckiest Guy

One who can draw attention in a few seconds – he’s the Luckiest Guy font style for banner design. Obviously, the best font for banner titles. The font is similar to handwriting but written as a bold typeface. Note that it is available as Regular style, with uppercase letters only. 

5. Knewave

If you do not prefer to use Luckiest Guy, you can use Knewave for your titles. Its bold typeface can emphasize the message you want to convey through the banner. This banner design font comes in a regular style and supports lowercase letters in an Italic style. Luckiest Guy and Knewave, both these fonts for banner design will get more popular in 2024 because of their custom hand-lettered typeface. 

6. Gill Sans

Some fonts are evergreen and one of them is Gill Sans designed by Eric Gill. He designed this Sans Serif font, according to the 1916 Underground Alphabet, the font of the London Underground. 

The history of this font dates back to 1928 when it was released by Monotype to combine a modern as well as classical look. British Railways used this font for their posters and timetables. It was also used for the titles of Penguin books. 

It is also used in the BBC’s logo. They did create their own typeface known as Reith, but their logo still remained to be Gill Sans. 

7. Avant Garde

Avant Garde is a revolutionary font designed by Herb Lubalin for the logo of Avant Garde magazine. It gained instant success and eventually became an individual font. The letters are in perfect alignment with each other, thereby being apt for titles and logos alike. 

8. Franklin Gothic

In the early 20th century, Morris Fuller Benton designed the Franklin Gothic typeface that got immense popularity for newspaper headlines and advertisements. If you want your headline to stand out and grab the reader’s eyeballs, this is one of the perfect banner fonts for you. 

9. Frigo

Introduced in 2024, Frigo is a sans serif typeface. While you can use it for all your headers, Frigo works best in a more informal context. Here’s how it looks. 

Image Source

10. Augustine

Also introduced in 2024, Augustine roman serif typeface. True to its name, it is characterized by its robust looks. You can use it for body copy as well as headers. Here’s how the font looks. 

Image Source

Body Text

1. Source Serif Pro

Banners with longer text should use Source Serif Pro font. It is similar to the Volkhov font, just a bit thinner than the latter. As it is elegant and easy to read, it works well with all kinds of banner copies, irrespective of their length. 

2. Advent Pro

You have seven different styles to choose from, in this font. 

• Thin
• Extra-light
• Light
• Regular
• Medium
• Semi-bold
• Bold

Advent Pro is suitable for banners that have a simple monochrome background. However, you can use it for any banner owing to the multiple styles it is available in.    

3. Open Sans

If you want the best fonts for banner design, create banners that are clean, readable, and look great on mobile devices. In this regard, Open Sans is  just the font you need. The main advantage of this font is that it contains a complete 897 characters set and is available in all the major languages, including Greek and Cyrillic.

4. Rock Salt

Marketers who want to impart an innovative appearance to their banners in 2024 and cut through the digital noise can use Rock Salt font. If you are looking forward to advertising comic books for children, this is the best font for banners. You can find it only in Regular style and uppercase. 

5. Short Stack

Short Stack and Rock Salt are quite similar but the former comes with lowercase letters too. It has a semi-geometric font for banners and a low contrast look that looks like handwriting in block letters. It can be used for texts ranging from medium to large sizes. 

6. Sacramento

Sacramento is one of the most accurate Script typefaces with stylish and round letters that resemble traditional handwriting. It will perfectly complement your title or body text in the banner. If you like an italic typeface, you can use the Parisienne Script font that comes with a rightward slant and emulates human handwriting. 

7. Quattrocento Sans

Copy written in Quattrocento Sans oozes warmth and gives the banner an elegant look. If you have to accommodate long phrases, Quattrocento Sans font for banners works the best because it is legible even in smaller sizes. 

8. Montserrat

Montserrat is one of the most versatile fonts for banner design as it is available in 18 different styles, ranging from thin to extra bold. Highlighting different messages or lines of text in the same typeface is easily possible with this font. Keeping the trend in view, Uplers uses the same font in their website and most of the typography banner copies. 

9. Shadeon Sans Serif

Shadeon is a sans serif font characterized by its bold and snazzy demeanor. Evidently, it’s best suited for one-off projects and is not to be overused. If you want to design a visually-appealing banner, Shadeon is your go-to font. And here’s how it looks. 

Image source

10. Quinn Sans Serif Font

One of the emerging banner fonts, Quinn is noted for its minimalistic style and immediate appeal. In contrast to Shadeon, Quinn has a more muted effect, which makes it perfect for body copy. Here’s how it looks.

Image source

Best Practices for Combining Different Typefaces

1. Pair a sans serif title with serif body text

One of the most widely used (and safest) combinations is a sans serif header and serif copy text. Using two sans serif or two serif typefaces can lead to tension in the design and therefore should not be used together. 

2. Do not use typefaces of the same classification together

Avoid the usage of fonts from the same classification but different typeface families as they have different personalities and lead to disconnect in the copy. It is recommended you use typefaces from different classifications.

3. Let the fonts play different roles

Whenever you are designing a banner, make sure that you choose the header, body text, as well as the CTA fonts in such a way that they are able to play the role they are intended for. Just bear in mind that do not use too many typefaces in the same banner as it might get confusing for the reader. 

4. Use contrasting font weights

While the header text of the banner should use a bold typeface, the copy should have a regular font style so that the reader can easily differentiate between the two. By doing so, the header text will draw maximum attention. 

5. Work on creating diverse typographic colors

Typographic color refers to the cumulative effect created by the variations of font weight, size, leading, kerning, stroke width and some other parameters. You can see typographic colors by squinting at a layout until it is no longer readable but visible in terms of its tone. Clever usage of bold, bold and italic, and regular font faces can help create different typographic colors and make the banners more readable and impactful. You can also use different point sizes if you want to use the same font. It will increase the variety of typographic color. 

Wrapping Up

Text banner design can get tricky, considering the intense competition in the digital marketplace. That’s why it becomes all the more important to convey the right message to the audience in the right way. Pick the design of your banner and its font wisely so that it gets the attention it deserves and brings you closer to your goals. 

We would love to learn about your font of choice when it comes to designing banners. Do let us know in the comments below. 

The post Most Appealing Banner Fonts to Use in 2024 appeared first on Email Uplers.

That’s how effective banner ads can be. They’re everywhere and they’re unmissable. And when they have been designed well and rigorously A/B-tested, they can strike oil.   

Now that you have a basic idea of how banner advertising can funnelize, so to speak, a target market, it’s time you familiarize yourself with banner ad design best practices— if you want to tell people about your brand and generate leads.  

Let’s roll! 

1. Stick To Image Guidelines

The image is the focal point of your banner ad. In fact, the image is the ad. So, make sure you are conversant with the image guidelines. Note that the guidelines may vary depending on the display network you choose. 

The guidelines will also vary depending on the type of banner ad. For instance, in the case of static banners, Google’s recommended size for landscape, portrait, and square images is 1200 X 628, 1200 X 1200, and 900 X 1600, respectively. 

In the case of responsive banner ads, the size of the images you want to upload must not exceed 5120 KB. 

2. Use High-Quality Images

Make the banner images immediately accessible. Don’t create hindrances in user experience. Choose high-quality images both to stand out and to streamline the viewing experience. So, avoid blurry, over-filtered images.

The following banner ad from the Global Wellness Institute uses a high-quality image. 

Here’s another banner ad, from the Consumer Technology Association, that uses a high-quality image.

Often, designers are tempted to invert colors in a bid to fancify the ads. Fancier need not mean better. You want your audience to be informed of something urgent, not just enthralled by too many things at once. Ultimately, you want the viewer to act. 

Remember: the banner is a means, and not the end. 

So, anything that distracts the viewer from the focus of the ad is to be avoided.

3. Avoid Overlaid Logos

Because you want the image of your ad to be the sole focus, avoid overlapping it with the logo of your brand. It defeats the purpose of using a high-quality image, doesn’t it? 

The banner ad is not really the place for reinforcing your brand identity so conspicuously. You have a whole website dedicated to do just that. Instead, consider suffusing the ad with your brand colors and place the logo on the upper-left corner of the banner, following the natural reading pattern— just like Zoho Creator has done it. 

Don’t worry about your logo being invisible. It’s not necessarily a part of banner ad best practices. If the banner is expandable, the viewer will not miss anything. 

4. Say No To Overlaid Text

Unless text is naturally embedded within the image, you want to avoid overlapping the image with additional text. A particularly risky situation is when both the banner heading and the text over your image are repetitive. That would be a big turnoff.

See how Email Broadcast has kept text and image separate.

Note also that images with overlaid text will look cluttered up on smaller banner sizes. 

Again, if your banner ad is cluttered up, it is not optimized for easy mobile viewing. When all the elements of the banner are huddled close together, the mobile user will not be able to tap on the CTA button with ease, if only to quit the adscape and learn about your brand on its website. 

5. Take Your Time With CTA Buttons

The CTA button is the most important element of your banner ad. Successful banner ads use CTAs that are prominent, direct, and enticing. 

The color of the button should be directly opposed to the background color. Make the button large enough so that mobile users can easily tap on it.

The CTA text should be concise, aligned with the nature of your message, and urgent. Drop hackneyed phrases like Click Here, Go To Website, Buy Now, etc. Instead, try using first-person phrases such as I Am Ready, I Want To Save, I’m Interested, and so on. 

Sometimes, you might get copy ideas from the heading of your banner. So, if first-person CTAs are not viable for your ad, you can tailor the CTA copy to the main text of your ad. For instance, in the following Hewlett Packard banner, the CTA matches the information-dangling tone of the heading. 

6. Turn The Spotlight On Your Product

Create banner ads that display a great product image. You only need to keep it as the focus of your ad while using minimum copy around it. Take a look at this Proper Cloth ad. 

Again, Bulgari here below slays it with an excellent product image. 

As you can see, product images are a great way to make your banner ad clean and soothing to look at. It does away with the more complex side of design and copy, while also scoring high on authenticity and reliability. 

Interestingly, if your product is nicely photographed and made the center of your ad, you may use a traditional CTA text to drive more traffic. This is because the product will be the real inspiration to act, not the CTA.

7. Use One Product Image Per Ad

Google recommends using one image per ad, instead of collages. This is not often stressed in most banner ad best practices.

As mentioned before, a banner ad is the means, not the end. It acts as a portal to something larger and beyond. You only want the visitor to take notice of your business, and be acquainted with it more thoroughly and deeply on the website. 

8. Avoid Compositing

Digital compositing is the technique of digitally combining multiple images into a single final image. As far as creative banner ads are concerned, Google does not recommend digital compositing.

Use organic colors and surroundings for your banner images, like this JW Marriott banner. Let the ad look natural. 

In the hands of a mediocre artist, compositing, which is a highly technical process though among the most ambitious banner design ideas, may look contrived and artificial. 

9. Include Special Offers And Deals

Effective banner ads include special offers, discounts, promo codes, coupons, etc. to inspire urgency. It’s one of the most popular tactics with eCommerce brands. So, if you have something special to offer, shout it out, make it known.

G.J. Gardner’s animated banner hits the right note. 

Incidentally, it’s often easier to write the CTA copy around such ads. This is because the banner image, which proclaims the offer, acts like a shadow call-to-action. 

10. Test Your Ads 

Just knowing how to make banner ads is not enough. Your job is not done until you have split-tested your banner ad. While it’s true that every element of your ad is optimized for higher user engagement and conversion, you cannot be dead cert about its effectiveness in the real world without first having it strained through a constructive A/B test.

Toward that end, here are some of the best practices for A/B-testing your banner ad:

• Choose only one variable at a time. 
• Have a clearly defined goal of testing the variable. 
• Choose a sample size that is large enough to return actionable statistics. 
• Test both versions of your variable at the same time.
• Run the A/B test for a sufficient amount of time for it to yield actionable data.

Wrapping Up!

So, those were some of the best practices for banner ads.

Contrary to certain preconceived notions, banner ads are not legacy media. The fact that they are omnipresent gives a direct lie to such ideas. The banner ad is still one of the most efficient tools for building brand awareness and connecting brands with their target demographic. It’s literally the door to your business. Designed properly, you are sure to hear the knocks. 

The post Want To Wave Your Banner High? Here Are 10 Best Practices For Designing And Testing Banner Ads appeared first on Email Uplers.

Google’s Display Ad Network single-handedly reaches 90% of Web surfers across the world. And most of the time, it’s HTML5 banners displayed on your desktop and mobile screens. Small wonder why digital marketers love banner ads! 

Given that every marketer appears to be using it, how do you make your ads stand out? Since everyone is always looking at an HTML5 banner, what can you do to spark a deeper engagement with your ad? Let’s find out through these HTML5 display banner ad best practices!

1. Choose Banner Size Wisely

The HTML5 banner ad should be both desktop- and mobile-optimized. It should equally be compatible with publishers and ad networks. 

The best-performing HTML5 banner sizes include:

• Medium Rectangle: 300 X 250
• Leaderboard: 728 X 90
• Mobile Leaderboard: 320 X 50
• Wide Skyscraper: 160 X 600

Consider using the above sizes when creating your next display ad campaign. Note, however, that you choose a size depending on where you want your HTML5 banner displayed. 

As per Google’s recommendations, if you want a display ad in the middle or at the end of an article or blog post, medium-rectangle is the standard pick. For ads above your main content or on forum sites, the leaderboard is your go-to size. 

While not mentioned in the above listicle, the half-page HTML5 banner size (300 X 600) is quickly becoming advertisers’ favorite. Depending on your advertising priorities, you can consider a half-page display for your ad. It’s unmissable and, if done correctly, can make an impact. 

If you want to explore other HTML5 banner sizes, feel free to go through the following collection.

2. Display Products On Your Banner

Including your product picture on your banner is a great way to pique audience interest and trigger conversions. 

Consider the following HTML5 banner ad by Astaberry.

Minimal, good use of white space, zero distractions, and focused messaging – these are what make the above ad stand out. 

Minimalism, especially, is an asset when displaying products on HTML banners. After all, you want the viewer to look at just two components: the product and the call to action. 

Furthermore, the use of adequate white space accentuates the product image. It also enhances the readability of the ad. 

Take a closer look at the call to action in the above ad: the micro white space between the letters and the macro white space around the text at large make it so easy to read. 

3. Create Multiple Versions Of Your Ad

Consider creating multiple versions of your HTML5 banner. The more, the merrier. 

You can use different variants for different days at different times. This way, you are maximizing your reach, precluding any possibility of your ad being missed. 

In order to run your campaign smoothly and in a timely manner, you may want to take the help of creative management platforms online. It will ensure your ads are being scaled out efficiently.

4. Stick To Short Banner Lengths

HTML5 banner ads that are longer than 15 seconds are not recommended.

Understand that you only have a few seconds to capture a user’s attention. Your ad must do it successfully within five or seven seconds of being viewed. This means your message and branding must come across within that time frame. 

Make it short, to the point, and impressionable. The entire feel of your brand should be immediately perceptible. 

For instance, the above ad by Vogue blends information and branding in just over three seconds. It uses only two loops of animation, which is enough, in this case, to send the message across. In addition, the ad is concise, scores high on visuals, and uses a vivid, static call-to-action (more on that below.) 

5. Be Careful With Expandable Banners

Expandable HTML5 ads immediately capture the attention of the viewer. Compared to traditional banner ads, expandable ads tend to encourage more clicks. You can “expand” the focus of your brand by providing more details to your target audience. 
That said, expandable banners, if implemented without finesse, can be annoying to viewers. 

First off, you want your ads to expand only when a visitor wants to see them. Don’t force your banner upon the viewer. That’s just cheap, antiquated salesmanship gone digital.

Second, enable the viewer to exit your ad whenever they want to. Include a vivid Close or Exit tab in your banner. 

This is especially important when someone is viewing the ad on your website. In the absence of an exit button, the viewer will be frustrated to the point of exiting your website and never bother to return. 

As a rule of thumb, your ad should not expand more than twice its original size. Also, don’t clutter your website with too many expandable banners. That’s a big turn-off. Besides, it will reduce the website’s page load time, further hurting the user experience.

6. Use RM Ads Soberly

Rich media or RM HTML5 ads employ animation, video, audio, links, and high-quality graphics.

Obviously, rich media is attractive. Viewers typically engage with such dynamic, interactive content. But there’s a catch. Such ads often tend to load slower than other types of banner ads. 

Generally speaking, a rich media banner takes up over 1 Mb of storage space. In addition, RM ads are harder to place than standard HTML5 banners. 

It’s true that RM ads can be measured using a number of performance metrics, leading to more valuable, actionable data. However, it is equally true that most RM ads are dependent on plugins, which affects viewing.

Unless your ad campaign has a strong budget and is very well-thought-out, running RM banners may be a bit risky. 

Also, do consult the RM-specific guidelines laid out by the Interactive Advertising Bureau. 

7. Pick A Gold-Standard CTA

The right CTA is well-placed, clearly visible, clickable, pithy, and urgent.

We read text from left to right and from top to bottom. So the bottom area of your HTML banner, known as the terminal area, where most viewers will end up, is the right place for your CTA. 

Note, though, that CTA placement is subject to exceptions from time to time. 

Next, make sure your CTA button seems clickable. The viewer should not be confused by the fonts. Differentiate the button. Consider the following HTML5 ad example.

But don’t make the button too large. It may trigger a drop in conversions. 

Lastly, the CTA copy should be clear and reflective of the intent of the ad. Often, HTML banner ads use a vague CTA, leaving the viewer guessing. Always clarify where the viewer will be led on clicking the button. 

8. Try A Banner Exchange Program 

A banner exchange takes place when you get to display your HTML ad on another website in exchange for the latter’s ad being displayed on yours. 

Banner exchange is not the same as link swapping, except conceptually. In the latter case, the links direct to a particular page, whereas banner exchange networks allow ads to be rotated across multiple websites. This way, your ad gets to be viewed by more people across the Web. 

For every two banner ads displayed on your website, you earn a credit to have your own ad displayed on another website. Note that the ratio may vary depending on the service provider. 

Now, remember that you have little to no control over where your HTML5 banners will be posted. Ditto when ads from other websites are posted on yours. But don’t worry. More often than not, banner exchange programs match sites quite judiciously. 

Wrapping Up

As implied at the outset, the fact that HTML5 banner ads go a long way in enhancing brand awareness and bringing visitors to your website is not lost on your competitors. Given that every digital marketer has bannered up, so to speak, what’s your best bet?
We hope that the above post has answered the question for you.

The post 8 HTML5 Banner Best Practices Every Marketer Must Follow appeared first on Email Uplers.

But let’s be honest here. Banner ads do not always come with the best reputation. They remind me of that uninvited friend who crashes every party and insists on being the center of attention. 

But what if I told you that your responsive banner ads could actually become the center of attraction? 

Well, I am just stating the obvious. Google has evolved over the last decade from text-based ads to image-based ads. In late 2019, Google announced its major shift to responsive ads for its Google Display Network(GDN). 

So, in this article, we have curated tips on what to do and what not to do to increase your banner ad target audience’s hunger for more. 

Let’s get to work! 

What is a Responsive Banner Ad? 

A responsive banner ad is a flexible and adaptable ad that changes its size depending on the device’s screen size. Marketers have found flexible banner advertisements particularly useful as the number of people using mobile devices to access the web continues to rise. Ads that can stretch and reformat themselves to match any screen size provide a better user experience and higher engagement rates. 

Responsive display ads edge dynamic ads in terms of managing assets. In responsive display ads, Google processes and creates combinations of responsive ads basis your inputs of assets.

The assets of these responsive banners in Google ads are: 

1. Images: up to 15 high-quality marketing images 
2. Logos: up to 5 different logos with the aspect ratio of either 1:1 or 4:1 or both(recommended)
3. Descriptions: up to 5 different descriptions of 90 characters each l
4. Headlines: up to 5 different headlines of 30 characters each 
5. Long Headline: a 90-character long headline describing the value proposition of your business 
6. Add a feed for dynamic remarketing: link your campaign to a feed to offer quality product information. Learn more.
7. About performance labels: after serving responsive banner ads for a long tenure to store statistically significant data, each asset will have a performance label indicating which ones have performed best and which haven’t. You can make substantial adjustments to those which haven’t to generate more effective results. 

What are the Benefits of Using Responsive Banner Ads? 

You can optimize your ads: Responsive banner ads let you tailor your adverts to any display size, increasing the chances that your message will be seen and understood by as many people as possible. 

It offers a broader reach: Reach a wide set of audiences with responsive banners. In addition, Google ads allow you to target users across a more comprehensive range of devices and applications of web-based services like chat, email, e-banking, e-shopping, video conferencing, etc. 

You can use them with videos: Videos spark an audience’s interest, maximize your reach, and lead to more conversions.

It will save you time: With adaptable banner advertisements, you only need to make a single ad, which will look great on all devices, saving you time and money. You won’t have to manage ad portfolios within ad groups and campaigns. 

You can use them with feeds: Feeds can incorporate responsive banner ads to ensure they are always up-to-date without requiring a complete redesign. 

Now, let us narrow down the best practices you must follow to get maximum benefits from your responsive banner ads. 

What To Do: Best Practices of Responsive Banner Ads 

Keep it Simple 

Using a clear and concise message emphasizes the benefits of your product or service. Keeping your advertisement straightforward will increase the likelihood that it will be read and remembered favorably by its intended audience. 

Use Responsive Layout/Design 

If you want your ad to look good and perform exceptionally across multiple devices, create responsive banners keeping the design, layout, and image sizes in mind—a responsive design results in a better user experience, higher engagement, and more conversions. 

Create a Mobile-First Design 

Since most people use mobile devices to access the internet, mobile-first design is essential when developing responsive banner ads. Therefore, your ad needs optimization for mobile viewing, including features like touch controls and vertical scrolling.

Use Clear and Compelling Calls-to-Action 

Your call to action (CTA) must be visible, unambiguous, and relevant to your ad’s purpose. Refrain from bombarding the ad with too many of them. Instead, make your call to action (CTA) the focal point of the advertisement by using language that encourages readers to take action. 

Optimize for Loading Speed 

Ads that take more time to load can decrease engagement and cause a negative user experience. That’s why you need responsive html5 banner ads. For example, you can improve your advertisement’s loading time by compressing its code and files, using optimized images and graphics, and reducing the number of complex animations used. 

Test and Refine 

A good, responsive banner ad is often the result of extensive testing and iteration. In addition, Analytics tools will help you monitor ad iterations by testing new headlines, pictures, and calls to action. Make adjustments to your ad based on the feedback you receive. 

Use Subtle Animations 

Subtle animations are a great way to attract the attention of your target audience and give your advertisement a more engaging visual element. While animations can add a nice touch, using them sparingly and subtly is essential to avoid distraction. 

Use High-Quality Images 

Responsive banner ads cannot exist without the use of high-quality images. Ensure the pictures you use align with your text and are fascinating and optimized for desktop and mobile viewing. Use high-quality photos; pixelated or low-resolution ones will only hurt your advertisement’s credibility. 

What Not To Do: Harmful Practices 

You have to be mindful while designing your responsive banner ads. If you lack expertise, don’t be adamant about doing it yourself. You might harm your brand’s reputation or get banned by Google for disdaining its policies. Instead, try using professional email banner design services to get responsive designs that comply with Google’s responsive display ads policies. 

Take a look at the practices that you have to avoid at all costs. 

Overcrowding the Ad 

One common error with responsive banner advertising is packing too much information into the space available. When there is too much content in an advertisement, it might be overwhelming for the user. So keep your ad simple and clean, without too much text, too many graphics, or too many other components. 

Using Small Font Size 

Ads with small font sizes can be challenging to read, especially on mobile devices. As a result, user engagement and experience may suffer. So, choose a font size that works well on desktop computers and mobile devices. For example, 16 pixels is the ideal font size. Anything less than that, and the user will have to pinch and zoom to read. 

Using Too Many CTAs 

If your ad has too many calls to action (CTAs), it may confuse and frustrate your audience. Instead, keep your call to action (CTA) simple and direct to align with your advertisement’s overall purpose.

Inconsistency in Design 

Your banner ad will look unprofessional and confusing if the design is inconsistent. Make your advertisement more visually appealing by sticking to the same color scheme, typeface, and design components throughout. 

Using Low-Quality Images 

Using low-quality photos can make your responsive banner ad appear unprofessional and may even reduce effectiveness. Ensure the images you pick complement your text and are suited for desktop and mobile viewing. 

Sleep on Google’s Responsive Ads Policies

If you want to stay out of trouble, you should read up on Google’s policies regarding responsive ads. For example, if you wish your banner ad to be accepted, you must ensure it complies with Google’s regulations and requirements. If your ad does not follow these guidelines, it will get rejected, and your account might get suspended. 

Let’s discuss this in more detail in the following subheading. 

Related Policies and Reasons for Common Disapprovals 

These policies are the reasons why responsive banner ads may get disapproved. So let’s wrap our heads around them. 

Editorial

All advertisements must comply with the generally accepted standards of legibility, spelling, capitalization, and symbols. For more, please refer to the Editorial Policy. 

Unclear relevance

Everything in the ad must be directly associated with the promoted product. All supplied ad fields, for instance, should pertain to the same advertiser and the advertised commodity. For further details, please see the policy on Unclear Relevance. 

Misleading content

Everything in the ad must be valid and depict the promoted product or service. For further information, please review the policy against Misleading content. 

Image quality

There is a minimum requirement for the quality of all advertising photographs. The image’s arrangement and clarity must be up to snuff for use in Google Ads. For further details, please review the policy on Image Quality.

Trademarks

In response to trademark holder complaints, Google may delete related advertising or assets. However, with their ads, assets, and company details, advertisers must exercise caution while using trademarks. For further information, read the Trademarks Policy. 

Key Takeaways 

• The size of a responsive banner ad automatically adjusts to fit the device’s display size. 
• Responsive banners are advantageous because they improve ad performance, reach a wider audience, work well with videos, save workload, and integrate easily with feeds. 
• The most effective responsive banner advertising follows best practices such as minimalism, mobile-first design, a responsive layout/design, strong calls to action, fast page loads, iterative testing and refinement, discreet animations, and high-resolution pictures. 
• The ad should be easy to understand, built with responsive design, mobile-optimized, have a clear and prominent call to action, feature high-quality imagery, and be subjected to testing and refinement to achieve the best possible outcomes. 
• A better user experience, increased engagement, and more conversions are attainable when businesses adhere to these best practices, which enhance the likelihood that their ad will be viewed and understood by as many people as possible. 

We have covered every aspect and every detail of any doubts that may occur to you. I hope this article has been helpful. If you have any other doubts, drop them in the comments, and we will try to answer them and update that information in the blog. 

The post Tips To Help You Crack The Responsive Banner Ads Code appeared first on Email Uplers.

Designing a banner ad is a precise art in itself and if you’re new to them, feeling a touch overwhelmed is the natural order. But, fret not. We’re here to show you the ropes. Technically, not us but some of the best brands in the business. Today, we share with you a compilation of 11 impactful banner ads samples and dive deep into them to give you a thorough understanding of what makes a winning one. Hope you have your notebooks and pens at the ready, because trust us, there’s going to be a lot to jot down. Can’t wait to get started? Us neither. Let’s go!

1. Samsung

Samsung’s banner ad here aims to shed light on its latest product, “Galaxy S23 Ultra”, and does a stellar job of it. Firstly, the placement of the logo at the top left is an excellent move for it helps the viewer identify whom the ad belongs to as soon as they set their eyes on it. This is important, because your ad is not the only one on a particular page; it’s forever competing with a dozen others. Hence, unwavering attention to branding is something you’d observe across all the best banner ads examples out there. The job of a banner ad is to spark interest in the visitor’s mind and for that reason you need only to divulge the information that is most relevant. In this case, they are the product name and the price. To further accentuate this interest, the ad contains a sleek, high-quality picture of the product itself. Inviting visitors to pre-book the device, the ad also informs them of the offers available across a couple of other Samsung accessories. 

2. Swarovski

Swarovski aims to captivate the imagination of visitors solely by giving them a peak into what all they have to offer. The logo is perched loud and clear on the left so that there’s no ambiguity regarding identification, and is followed by images of some of its top-selling products. Website banner ads are better off when kept minimalistic so this ploy of letting visuals do all the talking has our stamp of approval. 

3. Cake Maternity

Cake Maternity’s banner ad, here, casts the spotlight on its new brand campaign. There’s plenty of things to appreciate and pick up here, starting with the copy- crisp, addressed directly to the reader (thereby establishing a personal connect), and stirring. Next, the image in the background. Existing in monotone, the picture is extremely powerful and lends ample context to the text that flangs it, giving readers a decent idea of what the campaign could be about. So riveting and intriguing is this combination of text and image that one can’t help but click on it to find out more, don’t you agree?

Something that all the best banner ads examples have in common is that they give visitors a clear idea of where they’ll be led upon interacting with it and have always a better shot at fetching clicks than those that don’t, and the team at Cake Maternity is well aware of it. For this reason, they have clearly stated the objective below the visual. If one were to swap the placement of the elements in this ad- stating the objective in the top half and placing the visual in the bottom- would the ad still drive the same impact? In our opinion, no. The charm of the objective, if you ask us, derives heavily from the magnetism of its visual. Tweaking the chronology of the placement, thus, stands to greatly undermine the ad’s appeal.

4. ZeroBounce

What’s common across the most successfu website banner ads? They’re able to effectively address the reader’s pain points. To be able to pique their curiosities, your offering must be able to talk about problem statements that are directly relevant to them. Yes, talking about your product’s or service’s USPs is alright, but you can’t discuss them in an isolated fashion; you must strive to make them customer-centric. Explain how your offering can slot into your audience’s lives (personal or professional) and enhance it. Only then will your banner ads be able to grab eyeballs and fetch you traction. 

Read More: Tips To Help You Crack The Responsive Banner Ads Code

This banner ad from ZeroBounce epitomizes everything we just discussed. Sure, the virtues of the platform are highlighted, but not in and of itself. They are put forward as solutions to problems that might be plaguing prospective users. Another brilliant thing that this ad has done is list out the brand’s accolades; this goes a long way towards establishing credibility. Care has been taken to add them in the segment of the ad that has bright colors so as not to compromise its visibility.The CTA here is worth appreciating too- it not only offers readers a solid incentive to interact with it but in doing so subtly highlights yet another USP beyond those already mentioned in the ad. On the design front, the color of the CTA has been chosen carefully to contrast sharply against the background, thereby making it highly prominent. 

5. Hitachi

Hitachi’s banner ad is all about generating curiosity about its patented software, Lumada DataOps, which it does so deftly with a single line of text. The merit of this copy lies in how incredibly focused it is. Despite being brief, it helps readers accurately understand what they’ll be able to achieve through using this solution. The brand’s promise is represented in the word it has chosen to emphasize in the copy- trust. 

6. Toradex

Banner ads that look cluttered will never be able to give you the engagement you desire of them, any reputable agency offering banner design services will tell you this. Therefore, you must look to structure and optimize your text and visuals in a manner such that even if they’re in excess, they shouldn’t be visually demanding. Toradex has been able to deliver faultlessly in this front with their ad. Listing out the benefits of their product in bullet points has allowed them to make best use of the ad dimensions at their disposal. Even though clicking on a banner ad leads one to the business’ website, Toradex have mentioned their website URL, nonetheless, in the ad itself.

7. Grammarly

What we like about this banner ad from Grammarly, is that besides talking about the merits of the platform, they’ve also strived to give visitors a look and feel of it as well. On the ad’s left, few features of it have been put under the spotlight and wrapped in a visually attractive envelope to engage the reader. Grammarly is used by humans, not bots. The stock photo of the guy with the laptop subtly peddles across this messaging in the ad. Safe to say that there are a lot of website banner ideas to be derived from this particular example.

8. Breitling

The allure of Breitling’s banner ad lies in its dramatic composition; awash in a singular beam of light, the model in the ad fixes your gaze with a resolute expression, a firm and proud ambassador of the entity that occupies the ad’s foreground- the Breitling Navitimer. The frame being in monotone enhances the iconography of the ad by leaps and bounds.

9. Van Cleef & Arpels

In a bid to make their banner ads vibrant, attention-grabbing, and click-conducive, businesses, more often than not, forget to maintain their brand identity in these designs. The folks at Van Cleef & Arpels, however, have been extremely mindful of it. While the contents of the ad call the viewer’s attention to the brand’s “Zodiaque” collection, the design language reeks of elegance and sophistication, attributes that are second nature to Van Cleef & Arpels.

10. Adidas

Adidas’ banner ad is extremely unfussy – appropriate use of whitespace and a neat layout. The product is clearly the hero here, and the information accompanying it has been laid out with the utmost clarity. Besides the product, the ad gives visitors one more reason to interact with it- Adidas membership. By talking about the perks members can avail, the ad generates curiosity in the viewer’s mind, one that can only be resolved by clicking on the ad and visiting the website.

11. Semrush

A surefire way of amplifying the appeal of your banner ad is to make it dynamic, much like Semrush have done over here. In this simple GIF banner ad, Semrush’s offerings make an elegant case for themselves, giving visitors a solid reason to interact with the ad. Observe how the copy is framed to make readers understand the value Semrush can add to their lives and not in a way that talks about Semrush’s virtues in a standalone fashion. 

Wrapping It Up

Banner ads are tough to crack, and will, without doubt, take you multiple attempts before you arrive at one that truly satisfies you. We hope the banner ads samples shared above are able to get your creative gears rolling in the right direction and will fill you with stunning website banner ideas for your business!

The post 11 Banner Ad Examples To Help You Ace Yours appeared first on Email Uplers.